Racial bias in health care hurts patients. But that can change.

“And ‘offered’ can mean a lot of things: ‘Oh, do you think you might be interested? No? OK, that’s fine,’ vs., ‘I really think this is something you should be taking advantage of,’” he said. “In the relationship between the practitioner and the patient, there is a great deal of salesmanship — and implicit bias must influence that.”

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